Minutes Like Ours...
Wait, You're on XBox360's Rock Band? Like, the real game? No way
Write/Produce/Manage YourselfI've been playing piano since I was five. Music has always been a passion of mine but to be successful I realized one truth: treat the band like a brand. Create a product (killer pop music) that clients (fans) want to voraciously consume and be a part of (air guitaring and high fives).
The KEY was to promote interactivity and leave no fan behind. Within two years of implementing this formula (and a lot of work) we grew our online following to 30,000 loyal fans.
This is how great opportunities such as XBox 360's Rock Band, a feature in AP Magazine, and getting radio airplay throughout New York was possible.